Sales and Marketing (Videos) Training

Summary:

Due to increased competition and cutthroat pricing, a higher level of sales and marketing skills is essential in today's marketplace. You need to get out there fast to effectively disseminate your company's name and brand. You need to find new prospects a

This Sales and Marketing (Videos) online training series provides over 4 hours of self-paced courseware. This web-based training provides 6 months of unlimited access to all of the following lessons:

1 . Closing A Sale
2 . E-Mail Marketing (Interview)
3 . Getting Out of a Sales Slump
4 . Guerrilla Marketing
5 . Guerrilla Trade Show Selling
6 . Keys to a Successful Marketing Campaign
7 . Making A Gatekeeper an Ally
8 . Marketing Your Web Site (Interview)
9 . New Rules of Online Advertising (Interview)
10 . Sales Skills for Call Centers
11 . Target Your Market (Interview)
12 . The Influence Edge and Sales
13 . Track Selling Step 1: Approach
14 . Track Selling Step 2: Qualification
15 . Track Selling Step 3: Agreement On Need
16 . Track Selling Step 4: Sell the Company
17 . Track Selling Step 5: Fill the Need
18 . Track Selling Step 6: Act of Commitment
19 . Track Selling Step 7: Cement the Sale

Lesson Detail:

Closing A Sale
Getting the inside perspective is what you need when closing a sale. Watch as Bob Rosner, founder and syndicated columnist of Working Wounded, discusses how to find out what your customer really needs and how to explain the bottom-line value of what you'r

• Closing A Sale

E-Mail Marketing (Interview)
Using the correct e-mail marketing techniques can increase the brand awareness of your business. Watch as Jim Sterne, internationally known Internet marketing consultant, author and lecturer, discusses how you can use e-mail to attract customers to your c

• Interview with Jim Sterne

Getting Out of a Sales Slump
Getting out of a sales slump isn't the easiest task for any salesperson. Watch as Bob Rosner, founder and syndicated columnist of Working Wounded, discusses how attitude, opportunities and technique will help keep you on top of your sales.

• Getting Out of a Sales Slump

Guerrilla Marketing
Today, traditional marketing practices can be very expensive and complex. This course simplifies these complexities, eliminates the high costs and explains how companies can use marketing to generate profits from minimum investments. This program will hel

• Introduction
• Guerrilla Marketing
• What Is Guerrilla Marketing?
• Intelligence Marketing
• The Guerrilla Marketing Plan
• Marketing Secrets
• Summary

Guerrilla Trade Show Selling
At a trade show, you only have a few seconds to pull in potential customers. During this program, you'll learn effective strategies on how you can increase your sales on the trade show floor. You'll also learn how to avoid the six deadly trade show sellin

• Essential Trade Show Selling Skills
• Making First Contact
• Ten Things That Drive Visitors Nuts
• Tips on Making Contact
• How to Connect QUICK
• Wrapping Up and Moving On
• Closing the Sale
• Summary

Keys to a Successful Marketing Campaign
Marketing isn't just a department, it's everyone's job. Watch as Bob Rosner, founder and syndicated columnist of Working Wounded, provides tips on how to win with your marketing campaign.

• Keys to a Successful Marketing Campaign

Making A Gatekeeper an Ally
Gatekeepers can help you get through to the person you need to contact. Watch as Bob Rosner, founder and syndicated columnist of Working Wounded, discusses how you can make a gatekeeper an ally.

• Making A Gatekeeper an Ally

Marketing Your Web Site (Interview)
Winning Internet companies make first-time visitors repeat customers. Watch as Mohan Sawhney, Tribune Professor for Electronic Commerce and Technology at Kellogg Graduate School of Management, Northwestern University, offers tips on how to better market y

• Interview with Dr. Mohan Sawhney

New Rules of Online Advertising (Interview)
A smart banner ad can bring thousands of eager customers to your site. Watch as Jim Sterne, internationally known Internet marketing consultant, author and lecturer, describes the new rules to help promote your product most effectively on the World Wide W

• Interview with Jim Sterne

Sales Skills for Call Centers
Customers never see or meet the person they call when making a transaction by telephone. Because of this, the role of a call center professional, whether an advisor, operator, sales or service rep, has never been more important. This program is designed t

• Introduction
• Sales Skills for Call Centers
• Starting Off
• Staying Motivated
• Making the Connection
• Greeting Courtesies
• Turnoffs
• Communication Effectiveness
• Closing a Call
• Summary

Target Your Market (Interview)
Targeting the right market for your product or service can make or break your company. Watch as Steve Mott, president of BetterBuyDesign.com, discusses how to identify and leverage your market opportunity.

• Interview with Steve Mott

The Influence Edge and Sales
Using influencing skills while selling can be crucial in demonstrating how your product or service can meet your customer's needs. During this program, you'll learn the four stages in the sales cycle and how to use influence behaviors while selling. You'l

• Introduction
• Pre-Sale Planning Stage
• Preliminary Stage
• Exploring Stage
• Closing Stage
• Handling Objections
• Summary

Track Selling Step 1: Approach
Step One of the Track Selling System, Approach, is just what it sounds like: getting to know your prospect, introducing yourself and establishing rapport. During this program, you'll learn the importance of the introduction during a sales call and ways to

• Introduction
• The Initial Introduction
• The Five Buying Decisions
• Building Rapport
• Selling Yourself
• Sales Cycle of Rapport-Building
• Summary

Track Selling Step 2: Qualification
During Step Two of the Track Selling System, Qualification, you help your prospects determine exactly what they need. Then, you gear the rest of your presentation to meeting those needs. During this program, you'll learn the three critical qualification q

• Introduction
• Qualification Questions
• Keep Your Prospect Talking
• Handling Problems
• Importance of Qualification
• Summary

Track Selling Step 3: Agreement On Need
In Step Three of the Track Selling System, Agreement on Need, you need to make sure you and your prospect are in agreement, working to achieve the same goals. During this program, you'll learn how to summarize information you've received from your prospec

• Introduction
• Summarizing Information
• When the Prospect Doesn't Agree
• Multiple Sales Calls
• Summary

Track Selling Step 4: Sell the Company
During Step Four of the Track Selling System, Sell the Company, you'll help your prospect make a positive decision about your company. During this program, you'll learn how to use a transition question to begin selling your company. You'll also learn ways

• Introduction
• Sell the Company
• Transition Question
• Ways to Provide Information
• Selling Your Company
• Summary

Track Selling Step 5: Fill the Need
During Step Five of the Track Selling System, Fill the Need, all the careful groundwork you've been laying will begin paying off. You now show your prospects precisely how your product or service solves their problems or fills their needs. You also help y

• Introduction
• Feature/Benefit/Reaction Sequence
• The Heart of Your Presentation
• Features and Benefits
• Summary

Track Selling Step 6: Act of Commitment
During Step Six of the Track Selling System, Act of Commitment, is the time to ask for the order, the time to ask for whatever act of commitment you have as your objective for your sales call. During this program, you'll learn the importance of the close

• Introduction
• Act of Commitment
• Asking for the Order
• Handling Objections
• The Second Close
• The Third Close
• The Fourth Close
• The Fifth Close
• Summary

Track Selling Step 7: Cement the Sale
Step Seven of the Track Selling System, Cement the Sale, shows you how to keep your buyer satisfied after the sale. It's only the untrained salesperson, who thinks that once you've made your sale, your involvement is over. As a professional salesperson, y

• Introduction
• Cement the Sale
• Reassure Your Customers
• Cultivate the Customer Connection
• Value of a Customer
• Customer Relationship Management
• Summary

Certification:
Sales and Marketing (Videos)

Audience:
Non-Managers, Front Line Managers, Mid Level Managers, Exec Level

Features:

• This series is presented using streaming video.
• Interactive questions appear periodically during this video to engage the learner and reinforce key concepts.
• An index lists the key sections of the video, with the ability to select sections to play.
• Slides accompany the videos and reinforce the learning topics. These slides can be downloaded for reference after the course is completed.
• A full-text transcript of the video can be viewed. Text in the transcript is selectable to choose a point to play the video.

Technical Requirements:

What You Get:

You will receive Unlimited Access to all of the Sales and Marketing (Videos) training tutorials listed above. Your online training courses will be available from anywhere you have internet access.This e-learning series includes all of the online training tutorials listed and is provided in an interactive, self-paced format. Retake any or all of our computer training as often as you want. Our online tutorials allow you to learn anywhere, anytime from any computer with internet access. All courses allow for 6 months of unlimited access (1 user), include a variety of features and qualify for Continuing Education Unit credit.

Web-Based Training Products:

You might also be interested in our Business Videos -- Essentials Package which includes all of the Sales and Marketing (Videos) training courses listed above plus hundreds of hours of related online training courses