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E-Commerce Series
Total Time: 50 hours
E-Commerce: Your E-Business Time: 4 hours ECOM01
E-Commerce: Your E-Business provides an introduction to e-commerce and how it relates to a user's company.
  • E-Commerce and Your Company
  • Future Directions
  • Where You Are and Where You're Going
  • Building Resources
  • Marketing and Management

E-Commerce: Getting Started Time: 3 hours ECOM02
E-Commerce: Getting Started explains what users need to start converting their companies into e-businesses.
  • Benefits of E-Commerce
  • Defining E-Commerce
  • Your Domain
  • Internet Mechanics
  • Initial Operation Issues

E-Commerce: Influences on E-Commerce Time: 3 hours ECOM03
E-Commerce: Influences on E-Commerce provides an introduction to Internet stock and the influences that drive up stock value.
  • Moving E-Business Forward
  • Internet Stock
  • Increasing Stock Value
  • Building a Presence
  • Approaching the Market

E-Commerce: Killer Apps Time: 4 hours ECOM04
E-Commerce: Killer Apps provides an introduction to killer apps and the twelve steps needed to create them for a company.
  • What Are Killer Apps?
  • Rules for Building Killer Apps
  • The Rest of the Rules
  • Land Mines to Avoid
  • Other Potential Problems
  • Protecting Yourself: An Action Plan

E-Commerce: Developing Your E-Business Time: 5 hours ECOM05
E-Commerce: Developing Your E-Business provides an overview of virtual corporations and some of the things to avoid when creating one.
  • The Virtual Corporation
  • Transferring Information
  • Laws of E-Commerce
  • Considering Your Options
  • Looking to the Future

E-Commerce: Real-Time and Data Mining Time: 4 hours ECOM06
E-Commerce: Real-Time and Data Mining provides an introduction to two resources available in e-commerce: real-time systems and data mining.
  • Real-Time Systems
  • How Real-Time Can Work for You
  • The Data Mining Process
  • Benefits of Data Mining
  • Collecting and Analyzing Data

E-Commerce: Lowering Your Business Costs Time: 5 hours ECOM07
E-Commerce: Lowering Your Business Costs provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.
  • The Supply Chain
  • Automating the Vendor Flow
  • Automating the Customer Flow
  • The Virtual Workforce
  • Managing Your Virtual Employees
  • Strategies and Solutions

E-Commerce: Customer Service and Payment Time: 4 hours ECOM08
E-Commerce: Customer Service and Payment provides an overview of the customer service and payment resources available for an e-business.
  • The Call Center
  • Other Customer Service Concerns
  • Payment Types
  • Payment Systems
  • Payment Security

E-Commerce: Marketing Your E-Business Time: 5 hours ECOM09
E-Commerce: Marketing Your E-Business explains how to develop a marketing plan for an e-business.
  • Identifying Your Customers
  • Developing a Marketing Plan
  • Affiliate Marketing
  • Marketing Models
  • Other Marketing Examples

E-Commerce: Advertising on the Internet Time: 4 hours ECOM10
E-Commerce: Advertising on the Internet provides an overview of the forms of advertising available on the Internet.
  • Internet Promotion
  • Finding Your Customers
  • Designing Your Ads
  • Drawing Customers to Your Site
  • Looking to the Future

E-Commerce: Building Marketing Strategy Time: 5 hours ECOM11
E-Commerce: Building Marketing Strategy provides an overview of marketing options available to an online business, such as data mining and external promotion
  • External Marketing
  • The Road Show
  • Public Relations and Investor Relations
  • Data Mining and Marketing
  • Extracting and Analyzing the Data

E-Commerce: Resource Planning Time: 4 hours ECOM12
E-Commerce: Resource Planning provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.
  • Your E-Commerce Strategy
  • E-Commerce Risks
  • Knowledge Management
  • Changes in Technology
  • New Opportunities

E-Commerce: Managing Your E-Business Time: 5 hours ECOM13
E-Commerce: Managing Your E-Business explains ways to reduce costs and ensure the continued success of an online business.
  • Reducing Costs
  • Leveraging Your Assets
  • Encouraging Repeat Customers
  • Influences on Your E-Business
  • Other Issues to Keep in Mind

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