After completing E-Commerce: Building Marketing Strategy, the user should be able to:

	Identify the elements in an effective face-to-face promotion
	Describe the relationship between public relations and e-commerce
	Use data mining as a marketing tool
	Explain niche marketing

External Marketing

	The personal approach
	Spinning a great story

The Road Show

	Face-to-face meetings
	Promotion

Public Relations and Investor Relations

	Public relations
	Investor relations

Data Mining and Marketing

	Using mined customer data
	Capturing data
	Leveraging your data mine for marketing

Extracting and Analyzing the Data

	Niche marketing
	Advanced data mining
	What to look for in the data

This course has the following features:

	Exercises that allow users to explore how a course topic applies to e-commerce
	A file containing the text of the exercises
	Activities that allow users to apply concepts in an interactive questioning environment
	A glossary
	A Skill Assessment

	E-Commerce: Your E-Business (ECOM01)
	E-Commerce: Getting Started (ECOM02)
	E-Commerce: Influences on E-Commerce (ECOM03)
	E-Commerce: Killer Apps (ECOM04)
	E-Commerce: Developing Your E-Business (ECOM05)
	E-Commerce: Real-Time and Data Mining (ECOM06)
	E-Commerce: Lowering Your Business Costs (ECOM07)
	E-Commerce: Customer Service and Payment (ECOM08)
	E-Commerce: Marketing Your E-Business (ECOM09)
	E-Commerce: Advertising on the Internet (ECOM10)
	E-Commerce: Resource Planning (ECOM12)
	E-Commerce: Managing Your E-Business (ECOM13)