After completing E-Commerce: Marketing Your E-Business, the user should be able to:

	Identify a company's customer base
	Create a marketing plan
	Build an affiliate program
	Compare the advantages and disadvantages of several types of marketing models

Identifying Your Customers

	Who are your customers?
	Where are your customers?
	Using data to locate customers

Developing a Marketing Plan

	A good, working Web site
	A pipe is a pipe
	Choosing a good PR firm
	The marketing plan

Affiliate Marketing

	Working with affiliates
	Traditional vs. Internet affiliates

Marketing Models

	Creative buzz model
	Free content model

Other Marketing Examples

	External drive-in model
	Sponsorships
	Repetitive one-hit wonder model
	User group model

This course has the following features:

	Exercises that allow users to explore how a course topic applies to e-commerce
	A file containing the text of the exercises
	Activities that allow users to apply concepts in an interactive questioning environment
	A glossary
	A Skill Assessment

	E-Commerce: Your E-Business (ECOM01)
	E-Commerce: Getting Started (ECOM02)
	E-Commerce: Influences on E-Commerce (ECOM03)
	E-Commerce: Killer Apps (ECOM04)
	E-Commerce: Developing Your E-Business (ECOM05)
	E-Commerce: Real-Time and Data Mining (ECOM06)
	E-Commerce: Lowering Your Business Costs (ECOM07)
	E-Commerce: Customer Service and Payment (ECOM08)
	E-Commerce: Advertising on the Internet (ECOM10)
	E-Commerce: Building Marketing Strategy (ECOM11)
	E-Commerce: Resource Planning (ECOM12)
	E-Commerce: Managing Your E-Business (ECOM13)