After completing E-Commerce: Influences on E-Commerce, the user should be able to:

	Identify the factors that influence the future direction of e-commerce
	Recognize the factors that determine Internet stock prices
	Explain the concept of critical mass
	Build a Web presence
	Design a plan for issuing stock for an e-business

Moving E-Business Forward

	Powerful computers
	Efficient software
	Faster connections

Internet Stock

	Big money, no return
	Understanding Internet stocks

Increasing Stock Value

	What good is a traffic jam?
	Driving up stock value
	Existing businesses

Building a Presence

	Locating seed capital
	Developing a good story
	The road show
	Generating a buzz
	Building a Web presence
	Building your executive team

Approaching the Market

	Private placement
	Completing the story
	Letting the pros take over

This course has the following features:

	Exercises that allow users to explore how a course topic applies to e-commerce
	A file containing the text of the exercises
	Activities that allow users to apply concepts in an interactive questioning environment
	A glossary
	A Skill Assessment

	E-Commerce: Your E-Business (ECOM01)
	E-Commerce: Getting Started (ECOM02)
	E-Commerce: Killer Apps (ECOM04)
	E-Commerce: Developing Your E-Business (ECOM05)
	E-Commerce: Real-Time and Data Mining (ECOM06)
	E-Commerce: Lowering Your Business Costs (ECOM07)
	E-Commerce: Customer Service and Payment (ECOM08)
	E-Commerce: Marketing Your E-Business (ECOM09)
	E-Commerce: Advertising on the Internet (ECOM10)
	E-Commerce: Building Marketing Strategy (ECOM11)
	E-Commerce: Resource Planning (ECOM12)
	E-Commerce: Managing Your E-Business (ECOM13)