After completing E-Commerce: Managing Your E-Business, the user should be able to:

	Reduce transaction costs
	Leverage company assets
	Manage diminishing hits on a Web site
	Identify the factors that impact a Web site's future

Reducing Costs

	Lowering transaction costs
	Competing on the Internet

Leveraging Your Assets

	Acquiring content
	Creating affiliate partnerships
	Pledging systems
	Pledging traffic

Encouraging Repeat Customers

	Dealing with diminishing hits
	Understanding declining usage
	Making sticky sites
	Providing repetitive value

Influences on Your E-Business

	Lawyers on the Net
	Overvaluation of Internet stocks

Other Issues to Keep in Mind

	Commercialism
	Shakeout
	Privatization
	Divergent standards

This course has the following features:

	Exercises that allow users to explore how a course topic applies to e-commerce
	A file containing the text of the exercises
	Activities that allow users to apply concepts in an interactive questioning environment
	A glossary
	A Skill Assessment

	E-Commerce: Your E-Business (ECOM01)
	E-Commerce: Getting Started (ECOM02)
	E-Commerce: Influences on E-Commerce (ECOM03)
	E-Commerce: Killer Apps (ECOM04)
	E-Commerce: Developing Your E-Business (ECOM05)
	E-Commerce: Real-Time and Data Mining (ECOM06)
	E-Commerce: Lowering Your Business Costs (ECOM07)
	E-Commerce: Customer Service and Payment (ECOM08)
	E-Commerce: Marketing Your E-Business (ECOM09)
	E-Commerce: Advertising on the Internet (ECOM10)
	E-Commerce: Building Marketing Strategy (ECOM11)
	E-Commerce: Resource Planning (ECOM12)