After completing E-Commerce: Advertising on the Internet, the user should be able to:

	Promote a business on the Internet
	Plan an advertising program
	Locate advertising customers
	Compare the different formats of Internet ads
	Describe the future direction of Internet advertising

Internet Promotion

	Generating interest
	Maintaining interest
	On-Net advertising
	Ex-Net advertising

Finding Your Customers

	A whole new game
	Where are the ad customers?

Designing Your Ads

	Banner ads
	Rich media
	Animation
	Push technologies
	Pop-up windows

Drawing Customers to Your Site

	Linking to other sites
	Cross-promotional ads
	The Web site as an advertisement
	Special offers

Looking to the Future

	Banner surveys
	Personalized ads
	The micropayment
	The future of Internet advertising

This course has the following features:

	Exercises that allow users to explore how a course topic applies to e-commerce
	A file containing the text of the exercises
	Activities that allow users to apply concepts in an interactive questioning environment
	A glossary
	A Skill Assessment

	E-Commerce: Your E-Business (ECOM01)
	E-Commerce: Getting Started (ECOM02)
	E-Commerce: Influences on E-Commerce (ECOM03)
	E-Commerce: Killer Apps (ECOM04)
	E-Commerce: Developing Your E-Business (ECOM05)
	E-Commerce: Real-Time and Data Mining (ECOM06)
	E-Commerce: Lowering Your Business Costs (ECOM07)
	E-Commerce: Customer Service and Payment (ECOM08)
	E-Commerce: Marketing Your E-Business (ECOM09)
	E-Commerce: Building Marketing Strategy (ECOM11)
	E-Commerce: Resource Planning (ECOM12)
	E-Commerce: Managing Your E-Business (ECOM13)