Synopsis
E-Commerce: Real-Time and Data Mining provides an introduction to two resources available in e-commerce: real-time systems and data mining.

Audience
This course is for anyone who is interested in learning more about real-time systems and data mining.

Time
4 hours

Product Code: ECOM06
After completing E-Commerce: Real-Time and Data Mining, the user should be able to:

Distinguish between a real-time system and a batch system
Explain the need for speed and storage in an e-business
Store and capture data in a data mine
Recognize the techniques for extracting or mining data
Analyze mined data and apply it to business decisions

Real-Time Systems
Batch and real-time systems
Batch era and the introduction of the PC
Object-oriented code
Real-time processing

How Real-Time Can Work for You
The near-zero cost transactions
Real-time systems in the back office
Operating a real-time system

The Data Mining Process
The value of information
Data mining steps
How is data mined?
Decision Support Software (DSS)

Benefits of Data Mining
Marketing and mined data
Customer service and mined data
Mined data as a management tool
Customer information and mined data
Other uses for mined data

Collecting and Analyzing Data
Customer created data
Selling, buying, and sharing data
Deciding what to do with information

This course has the following features:

Exercises that allow users to explore how a course topic applies to e-commerce
A file containing the text of the exercises
Activities that allow users to apply concepts in an interactive questioning environment
A glossary
A Skill Assessment

E-Commerce: Your E-Business (ECOM01)
E-Commerce: Getting Started (ECOM02)
E-Commerce: Influences on E-Commerce (ECOM03)
E-Commerce: Killer Apps (ECOM04)
E-Commerce: Developing Your E-Business (ECOM05)
E-Commerce: Lowering Your Business Costs (ECOM07)
E-Commerce: Customer Service and Payment (ECOM08)
E-Commerce: Marketing Your E-Business (ECOM09)
E-Commerce: Advertising on the Internet (ECOM10)
E-Commerce: Building Marketing Strategy (ECOM11)
E-Commerce: Resource Planning (ECOM12)
E-Commerce: Managing Your E-Business (ECOM13)


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